Egg Farmers Of Canada

Egg Farmers of Canada developed the National Environmental Sustainability Tool (NEST), an online platform designed to help Canadian egg farmers create measurable, attainable action plans to improve the sustainability of their farms. To support adoption and understanding of this tool, they needed a clear and engaging way to communicate its purpose and benefits.

I partnered with Egg Farmers of Canada to design and produce motion graphic videos that introduced NEST in an accessible, visually engaging format. Through custom illustrations, thoughtful pacing, and clear visual storytelling, the videos broke down complex ideas into digestible narratives, helping farmers quickly grasp how the tool could be applied to their daily operations.

The creative direction blended clean, modern illustration with warm, approachable visuals to resonate with the farming community while maintaining professionalism. The result was a set of videos that not only explained the tool but also built confidence in supporting Egg Farmers of Canada in their mission to drive sustainability across the industry.