Quick Coat

Quick Coat is a floor sealing and coating service company that transforms worn-out, cracked surfaces into durable, easy-to-maintain spaces using high-performance Polyaspartic coating. When they approached me, their brand was stalled by inconsistent design and missed deadlines from a previous designer — delaying their launch and muddling their vision.

Through direct communication, strategic planning, and creative leadership, I helped Quick Coat align its visual identity with its business goals. From logo refinement to a complete suite of marketing materials, including vehicle wraps, signage, door hangers, and flyers, each touchpoint was designed to reflect quality, durability, and modern professionalism. I also wrote clear, effective copy to support their brand message and coordinated with print vendors to ensure accuracy across all deliverables.

The creative direction featured a distinctive speckled asphalt texture to tie in with their product's real-world surface transformations, paired with their vibrant cyan to guide the eye and reinforce recognition. In just six weeks, Quick Coat successfully launched with a confident, cohesive identity built for impact and growth.